Aloha! I’m Patsy Balacchi, brand design & Feng Shui expert.
Life has a way of shocking you onto the right path sometimes. In the late 90s, I stumbled upon a book by Andie SantoPietro. I didn’t realize it at the time, but he would be my inspiration for profound healing, transformation, and my life’s work.
Andie’s book, Feng Shui: Harmony by Design, fell out of a bookshelf when I was searching for balance and meaning while co-existing with the Hepatitis-C virus I contracted through a blood transfusion after the challenging birth of my first son. The ancient and transcendent wisdom of assessing the inner and outer energy of the environment helped me understand, accept, tap in, and see beyond the tangible perspective, which ultimately led me to utilize Feng Shui and Biophilic principles in graphic design.
Applying Feng Shui to my home allowed me to create a harmonious space to heal, for my business to thrive, and for my relationships and creativity to flourish.
Over the years, I’ve worked with top organizations and leaders across several industries, including Parkinson’s Foundation, Rice University, Plant-Based Dietitian®, Adora Winquist, Simply Oak USA, Frame Advisory, and many others, aligning their brands to their goals.
Why harmonize your brand with Feng Shui?
Great design and Feng Shui both use the flow of energy to make you and the space feel centered, energized, and purposeful.
Graphic design without intention lacks the energy of the individual or company behind it. When your intention & energy are absent or misaligned, it doesn’t match or attract your goals and desires. It feels flat.
Working with Feng Shui brings out the uniqueness of a person or company in a way that traditional graphic design doesn’t. It guides the design to the elements we need to add, harmonize, or simplify so that the impact is evocative, memorable, intuitively profound, and engaging. The goal is to attract your goals like bees to flowers.
We co-create to build a visual brand that exceeds your expectations and captivates the high-level clients you desire. You’re no longer a brand. You’re a remarkable brand.
The Zenotica® Brand experience:
• Someone who knows how to listen deeply, compassionately, and wants your voice heard in the world.
• Someone you feel at ease working with because she understands. You feel connected and taken care of.
• Someone who wants you to succeed because she’s your ally.
My Strengths
• Over two decades of professional graphic design experience working with high-level companies and start-ups.
• I’m a maven with balance, color, symmetry, typography, and love working with the natural elements in design.
• I know how to create brand visuals that move, inspire, and attract your desired clientele.
• I design identity systems that stand the test of time.
• I am present.
Read formal bio >
~ Client Testimonials ~
“I was looking to brand my business and create something beautiful for my image. Patsy knew exactly what I was trying to achieve. She listened, took notes, paid close attention, gathered details, and put an amazing logo and branding system together that truly represents my brand.”
~ Jazmine Kartell, Real Estate Consultant, MA
~ Client Testimonials ~
“Working with Patsy is truly a blessing and I cannot recommend her enough. She is always there for us and surprises with valuable ideas and tailor-made solutions. Without Patsy’s intelligent media and marketing support, we would never have been able to become the largest university VegFest nationwide and receive the program of the year award from Rice University.”
~ Christoph Wagner, President, Rice Vegan Society, Rice University, Houston, TX
~ Client Testimonials ~
“Patsy and I have had an extremely productive and amiable long-term relationship. She has created excellent websites and marketing kits for my art studio throughout the years, including my first book, Somewhere-Anywhere. Patsy is very understanding of my professional needs and does her work incredibly well and in a timely manner, working proactively to anticipate what would work best for my business. She’s also energized my studio with Feng Shui and that helped make it feel more complete and serene.”
~ Sheila Elias, Contemporary Artist, Miami, FL
~ Client Testimonials ~
“Patsy has proven time and time again to be a trusted and reliable resource for my business! I have known her for years and she has developed several web pages and provided company branding ideas & logos. With Patsy and Zenotica®, you can expect highly professional work and attention to details!”
~ Mary Roman, Southern Signature Realty, FL
~ Client Testimonials ~
“Patsy shares generously, listens with both her mind and her heart, and leads you to make the changes that fit your home or office to bring harmony and balance while optimizing potential. She helped me make several significant changes in my wellness center that shifted the energy immediately. People noticed and were drawn to return.
Patsy is a valuable resource and an amazing woman. Her devotion to serve and to spread peace and harmony through Feng Shui inspires and challenges others to do the same.”
~ Rosa Glenn Reilly, Spectrum Center Director & Founder, Houston, TX
Formal Biography
Patsy Balacchi is the founder, brand designer, and Feng Shui expert at Zenotica®, a multi-disciplinary graphic design and holistic platform based in Houston, TX. Known for her dynamic visual brands that combine flattering visual aesthetic with the deliberate application of customer business values and expectations, Patsy’s work provides the perfect platform for personal and professional spatial transformation.
With over 23 years of experience in energy work, holistic wellness, web design, and visual communications in the corporate world, Patsy, with her innate capacity for adaptation and initiative, has helped lead her many clients through an ever-digitizing and changing design landscape.
Patsy is widely recognized for her field-leading skills in Feng Shui, biophilic design, and brand design and is lauded by the American Advertising Federation (AAF), DG USA, and LogoLounge for her award-winning graphic and web design. She is a uniquely skilled designer who harnesses her vast knowledge and experience in business to translate her clients’ wishes and expectations into a pristine reality.
Patsy specializes in high-vibrational living, combining Feng Shui and nature-oriented design to invite greater natural frequencies into living-spaces. She has led talks, workshops, and retreats both in English and Spanish across the U.S. and her homeland, El Salvador.
Education:
● Bachelor of Fine Arts from the Miami International University of Art & Design
● Mentored by Milton Glaser at the School of Visual Arts in New York
● BTB Feng Shui certification from Andie SantoPietro & Associates
● Biophilic Design certification from Luminous Spaces Feng Shui School
● Energy-balancing modality certification such as LightMaster from Espavo
